Our story

Our story

Born from the belief that everyone deserves to wear jewelry that shines as brightly as they do, we set out on a mission to change the game.

We envisioned a world where diamond jewelry was more than just an occasional indulgence. So, we started crafting our favorite diamond pieces with a twist: using accessible gemstones like lab-grown diamonds and high-quality moissanites that sparkle just like the real thing. These stones aren’t just beautiful—they’re a commitment to fairness, both in price and in protecting our planet. Our pieces are designed to be worn every day, without the worry of damage or loss, because style should never have to sit on the sidelines.

Breaking the old rules of jewelry, we create pieces that are both practical and stylish, perfect for life’s everyday adventures. In a world that never stops shining, we believe you shouldn’t have to either. It’s time to own your shine.

Our different approach

Our different approach

Inspired by a dream in NYC, we create beautiful, high quality diamond jewelry that’s affordable enough to wear every day. Sounds crazy, right? But here’s how we're making it happen:

By cutting out the glitzy showrooms and middlemen, and selling direct, we’re able to reduce overhead and pass those savings directly to you. Our background in the diamond industry allows us to partner directly with lab-grown diamond and moissanite manufacturers, ensuring top-quality gems without the added costs. But most importantly, instead of offering hundreds of designs, we focus on a select few timeless pieces - prioritizing quality over quantity and keeping our inventory costs low. All of this helps us to provide jewelry that makes you feel amazing without breaking the bank.

Our jewelry is for everyone in the same way that NYC is for everyone - we hope it inspires you to pursue your dreams and embody the spirit of ambition that defines both our brand and the city we call home.